Privacy Policy

THE LINE (“we”, “our”, “us”) is operated by Jarrod Heaney and is committed to protecting your personal information. This policy governs how we collect, use, disclose, and safeguard your data in compliance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our platform, you consent to the practices described here.

We collect the following categories of personal information:

• IdentityName and email address provided during waitlist registration or account creation.
• Health & FitnessReadiness scores (sleep quality, HRV, resting heart rate), RPE, workout logs, training history, and self-reported metrics you choose to provide.
• DeviceData synced from wearables and third-party integrations you connect — including WHOOP, Oura, Garmin, and Apple Health.
• UsagePages visited, features used, session duration, and platform interactions — collected to improve the service.

• Provide, operate, and maintain the platform and your training programs.
• Personalise programming based on your readiness, performance, and role data.
• Communicate with you regarding your account, platform updates, and support.
• Improve the platform through aggregated, de-identified analytics.
• Comply with legal obligations and enforce these terms.

Your data is stored on secure cloud infrastructure provided by Supabase, with servers located in Australia and supported regions. We apply industry-standard encryption in transit and at rest, strict access controls, and regular security reviews. No method of electronic storage is 100% secure — we cannot guarantee absolute security, but we take every reasonable precaution.

We retain personal information only as long as necessary to fulfil the purposes described here, or as required by Australian law. When data is no longer required, we securely delete or de-identify it. You may request deletion of your account and associated data at any time by contacting us.

Under the Australian Privacy Principles, you have the right to:

• AccessRequest a copy of the personal information we hold about you.
• CorrectionRequest that we correct any inaccurate or outdated information.
• DeletionRequest deletion of your personal information, subject to legal obligations.
• ComplaintLodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe we have breached the APPs.

To exercise any right, contact us at privacy@theline.ag. We respond within 30 days.

We do not sell, rent, or trade your personal information. We may share de-identified, aggregated data for analytics and platform improvement. Disclosure to third parties occurs only when required by law, or where necessary to protect our rights or the safety of others.

We use essential cookies for authentication, security, and core functionality. Analytics cookies may be used to understand platform usage in aggregate. You can control cookie preferences through your browser settings. Disabling certain cookies may limit platform functionality.